I loved this toy. A LOT. But I loved the advertising commercial and jingle even more. I have no idea why, but that song always made me feel happy inside. There's really not much to it but it's one of my all-time favorite jingles, nonetheless. I have a vivid memory of being outside our kitchen window and hearing the commercial come on the television inside. I dropped what I was doing and ran in just so I could see the commercial and sing along, even though I had already seen it countless times before. Wheel -O was a great toy but even if it hadn't been, I probably would have bought it anyway simply because those advertisers did such a good job on selling it. lol